At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Adobe are one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 26,000 employees, they achieved revenue of US$15.79 billion in fiscal year 2021. Adobe have three major product lines; Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth, most recently 15% in Q4 2022. 

They are an exciting, dynamic company with a respectful internal culture based on their four key values: 
Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets and they invest circa ~$180mill in media in APAC alone. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation. 

ABOUT ADOBE.PUB

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within Zenith Media and benefits from the opportunity, infrastructure and culture of one of the best international agencies in Asia. 

The APAC team, which has 46 members spread across Australian, Singapore, Korea and India, covers all APAC activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's digital engagement.

OPPORTUNITY

We are looking for a APAC Analytics Manager

This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid in the development of a successful regional requirements. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

KEY RESPONSIBILITIES…

The Analytics Manager is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media & communications initiatives.

Specific responsibilities of the Analytics Manager include coordination between the strategy, analytics & media teams ensuring high quality analytical projects are effectively delivered. 

Our objective is to support Adobe in driving deep analytic insights, measurement of media and importantly business KPI’s and managing the APAC region from Sydney. The role focuses on the following core areas:

• Ownership – being the APAC steward for the overall APAC Analytics team, to be the one who brings an 
analytical mindset and is always looking for the data to deliver strategic opportunities 

• Quality – to translate all Abode requirements across the region into quality analytical value. This will be 
measured on managing the inputs, assessment to provide quality insight to the strategic and planning 
teams and to the activations team at the pace they need to optimise for success.

KEY OUTPUTS

The candidate will primarily lead the regions analytics to provide insightful strategic decisions, knowledge transfer, training, and leadership;

Maintain & develop relationships:

 
• Actively contribute to weekly (internal and external) WIP meetings, to raise potential issues across Adobe’s portfolio well in advance of the boiling point’ for an issue
• Developing a close working relationship with Google and other platforms and suppliers
• Developing and maintaining a strong relationship with Adobe 
• Drive engagement with global Centre of Excellence (USA)

Product & Communication 

• Create a leadership position on Adobe Analytics 
• Balance Business KPI assessment and Media Campaign understanding to effect change on KPI to campaign optimization
• Ability to run regression analysis to create strategic insights
• Has an understanding of SQL
• Responding to client website management tasks on AA goal tracking, website audience behaviour related tag and trafficking
• Leveraging Adobe Analytics audiences integration with GMP for driving better media targeting and media ROI 
• Performing data analysis on search marketing, web and mobile analytics, digital marketing channel and user journey
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
• Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
• Build presentations providing the clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses.

Specific Responsibilities 

• Work with Adobe to design and execute analytical plans to improve the effectiveness of communications programs
• Perform ongoing analysis to ensure the timely adjustment/optimisation of campaigns
• Develop and maintain Advanced reporting system
• Emphasis on understanding dashboards and applying MMM findings, statistical testing to media planning
• Work closely with COE, Korea and APAC markets to build a consistent APAC voice

Team Development 

It is the Analytics Manager role & responsibility to:
• Assist in leading, inspiring and motivating the team to work collectively on the client's vision and objectives
• Live the Zenith behaviours and ensure these behaviours filters through and is demonstrated to their team
• Delegate and provide appropriate guidance/mentoring to enable team members to perform their roles effectively

SOFT SKILLS

• Project confidence, energy and build team morale in line with positioning, beliefs and values
• Anticipate client needs, building long term relationships
• Always focused finding solutions for problems as they arise
• Being a voice for APAC within the global community
• Passion to deliver for clients
• Collaboration / Communication
• Be a committed team player
• Develop constructive working relationships with the client, media, and team members
• Identify more productive and effective ways of working
• Promote a professional work environment respecting company policies

EXPERIENCE

• Bachelor's degree, Master's degree in quantitative studies preferred. The equivalent of education, training and work experience may be suitable
• 3-6 years of work experience in a quantitative business environment
• Strong numerical and analytical skills
• Strong experience in Excel
• Experience in ETL and Visualisation solutions
• Understanding of offline and online media will be beneficial
• Attention to detail/ accuracy
• Ability to multi-task and manage multiple and shifting priorities

KEY PERFORMANCE INDICATORS

Client Satisfaction 

• Ensures that all tasks are completed in an accurate, timely and professional fashion to deliver on internal and external requirements
• Deliver superior service with NPS 8+

Relationships 

• Professionally represent the agency at all times
• Positively driving Zenith’s reputation
• Is acknowledged for being open, curious and innovative, a dynamic and positive team player, a good ambassador of the Brand

Accuracy 

• High level of attention to detail, accuracy across all tasks, detect and solve and issues
• Prioritises and manages tasks/time efficiently
• Uses strong interpersonal skills to solve problems and deliver outcomes
• Strong process management skills and perseverance with resolving ongoing issues
• Proficient excel skills 

Delivery 

• Prioritises and manages time efficiently
• Passionate about our industry and our client’s business. Seeks to learn more about our industry, clients & consumers

ADOBE COMPANY VALUES 

GENUINE
Sincere, trustworthy, and reliable 

INNOVATIVE
Highly creative and always striving to connect new ideas with business realities.

EXCEPTIONAL 
Committed to creating exceptional experiences that delight their employees and customers.

INVOLVED
Inclusive, open and actively engaged with customers, partners, employees and the communities they serve.

ZENITH BEHAVIOURS

BE BOLD
Always challenge, push the boundaries and don’t settle for second best

BE KIND
We are all Human, act that way

BE BETTER TOGETHER
Collaboration, acceptance and creativity are the bedrock for success

#LI-JH1

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.