Account Director

Job Description

Company description

MSL is an award-winning global public relations firm with the largest footprint in Asia Pacific. We are committed to advancing the communications industry through cutting-edge analytics, unique creative and impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing.

 


Overview

About this role:

As an account director, you will play a pivotal role in managing complex regional and local integrated ‘corp-sumer’ PR accounts, leading strategic planning and counsel, and ensuring quality and excellence in delivery. Serving as a trusted advisor to clients and mentor to junior team members, you can solve problems creatively and build up high-performing teams.

 

Key responsibilities:

  • Serve as the team’s account lead for your clients, providing day-to-day strategic counsel and ensuring that all planning and execution align with client goals and objectives
  • Lead the development of PR strategy for clients and oversee execution excellence, ensuring that tactics are delivered against KPIs
  • Manage, guide and mentor your account teams to develop a collaborative, functional and high-performing mindset that always seeks to deliver the best possible outcomes
  • Cultivate strong working relationships with your clients, so that you are seen as a trusted partner to their business
  • Manage your accounts’ financial processes and integrity including budgeting, contracting, billing, profitability and forecasting
  • Take an active role in seeking new business prospects and provide senior team support on pitches
  • Be involved in developing and carrying out training programs for junior team members

Qualifications

Qualifications:

  • 8 – 10 years of agency experience required. Consumer experience is a must, corporate experience is a nice-to-have
  • Outstanding verbal and written communication skills – a strong writer and editor, and confident presenter
  • Experience in leading multiple account teams and mentoring junior team members
  • Experience in regional accounts, particularly in managing SEA markets from a Singapore hub
  • Ability to handle multiple fast-paced assignments/projects
  • Understanding of agency revenue and financial management

Additional information

Why Join MSL Singapore:

  • You will get to lead regional and local PR strategy and execution on some of the world’s biggest and most iconic brands in travel, tourism, FMCG, retail, and many more
  • You will be part of a team that prioritises well-being, positive learning and collaborative teamwork
  • Under the Publicis Groupe umbrella, you will work within an extensive, dynamic network of creative, digital, media and communications agencies that sit at the forefront of the global communications industry
  • You will have flexible hybrid working arrangements and a suite of benefits including the Publicis Groupe ‘Work Your World’ program

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